Diamond Jewelers of South Carolina has been selling jewelry to satisfied customers since 1980. Family owned and operated, we customize our services to meet your specific needs.  We find exclusive buys from our long-standing relationships with other dealers, individuals, or estate sales on diamonds, including GIA lab graded diamonds, pre-owned jewelry, Rolex watches and more, and pass the savings on to you. Our office on the 10th floor of the former Bank of America building - now the Canal Insurance building -  in beautiful downtown Greenville provides a relaxed, stress-free shopping experience – with a great view! Come in and see the difference for yourself.

For engagement ring customers, we typically source your center stone when you visit so that we can get you the best stone and pricing possible, but feel free to shop our settings online before you stop by. There are lots of choices on our website but keep in mind we also do custom work!